Microsoft still wants to purchase Yahoo!, however, now their true intentions are becoming more visible:

There’s yet another chapter in what’s beginning to look like an eternal corporate love triangle: Seems Microsoft just can’t get past it’s obsession with Yahoo’s search business, at least according to The Wall Street Journal.

It reports Microsoft is looking to team up with News Corp. or Time Warner to buy Yahoo. They would then bust up the company with Microsoft keeping the search business.

The idea that Microsoft might team up with News Corp or Time Warner, regardless of the new relationship with online ad revenue sharing with Google, to buy Yahoo! might help with Carl Ichan’s quest to sell Yahoo!

The other new order of business is that the Google Yahoo! agreement might be up for review, not by the SEC, but by the Justice Department:

Google’s proposed deal with Yahoo is being looked at by the Justice Department because of antitrust issues and many Yahoo shareholders would like to see Microsoft move in.

From Information Week:

When the deal was announced, Google and Yahoo said they had agreed to delay it for three months to allow the Justice Department time to review the arrangement. It may be that the investigation is nothing more than the government’s acceptance of that invitation. Indeed, that’s how Google sees it.

In an e-mailed statement, Google said, “We are continuing to have cooperative discussions with the Department of Justice about this arrangement and voluntarily delayed implementation for three and a half months in order to give them time to understand the agreement. That process is continuing exactly as expected. We are confident that the arrangement is beneficial to competition, but we are not going to discuss the details of the process.”

But according to the Post, the formal investigation undertaken by the Justice Department represents more significant scrutiny than the sort of pro forma review that the two companies appear to have anticipated.

Whatever the case, Google has already weathered a similar antitrust review as a consequence of its decision to acquire DoubleClick.

What are your thoughts?
Will, or should the Google-Yahoo! deal go through?
Will, or should Microsoft keep up efforts to purchase Yahoo!?
Does it even matter anymore?

Post from: SEOpittfall.com

Microsoft Still Pines for Yahoo!

Post from: SEOpittfall.com Microsoft Still Pines for Yahoo!