Google, when compared to its fierce rivals in any of the niches it currently operates seems to have a strong enough position, whether it’s search, Android, social networking or patent pileup. But when stepping out of those niches and looking at the bigger picture, one realizes that Google has made all the wrong “friends” in the wrong places: Apple, Microsoft, Amazon, Facebook and Oracle being just some of them. The question is, can Google, the giant company we see today, survive on the long run when having to constantly compete against these companies at the same time.

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