Samsung refined its naming strategy for its smartphones to enable customers to quickly identify the model that delivers the perfect experience for them. In addition to this new naming strategy at IFA this year, Samsung unveilled the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro, all of which run on the powerful Android 2.3 Gingerbread operating systems and designed with the professional and social consumers in mind. This products further improves on the massive success Samsung has enjoyed with the GALAXY range.

Samsung GALAXY W

Samsung GALAXY W is equipped with advanced technology including 1.4GHz Processor, HSDPA 14.4 Mbps connectivity and large 3.7″ touch screen. The GALAXY W is suitable for those who need to Live Fast and Live Smart. This powerful performance is enhanced with the addition of Samsung’s Game, Social and Music Hubs, providing integrated solutions for a comsumer gaming, socializing and entertainment needs. Kies Air enables additional control, permitting user to track their misplaced phones.

Samsung GALAXY M Pro

Samsung GALAXY M Pro is suitable for the young and sociable professionals. This model comes with a QWERTY keyboard for swift and accurate texting, improving productivity when drafting memos, documents and messages. The keyboard also accelerates communication with Social Hub allowing users to chat with everyone from their contact list. All the important features such as communication history, instant messaging and updates from social networking sites are instantly viewable. The optical track pad and touch screen ensures that the interface is easy to use and responsive. Packed in a sleek 9.97 body, GALAXY M Pro is designed for professional to increase productivity though a variety of of enterprise solutions including Exchange Active Sync, Sybase Afaria, CISCO Mobile and CISCO WebEx.

Samsung GALAXY Y

Samsung GALAXY Y is suitable for the younger generation who requires to be connected to social networking sites while on the go. Thanks to the powerful 832MHz processor, seamless multitasking is enabled. The GALAXY Y incorporates Samsung’s Social Hub, permitting users to stay connected with their online friends. Enhanced by Samsung’s TouchWiz user interface, the GALAXY Y promises simple and intuitive experience. Besides that, the addition of SWYPE offers a way to type blindingly fast on a touchscreen. Available in a variety of colors, Samsung GALAXY Y is suited for just anyone.

Samsung GALAXY Y Pro

Samsung GALAXY Y Pro is optimised for young professionals looking for a convenient way to manage their work and at the same time using the smartphone as a entertainment device. Fitted with a QWERTY keyboard, users can connect to each other with Social Hub Premium which supports email, social networking integration and instant messaging. Integrated with a intuitive touch screen interface, it allows an accessible and smart experience. Preloaded with ThinkFree mobile office, a varity of Office documents such as Word, Excel, Powerpoint and PDF can be edited from the smartphone. Wi-Fi Direct permits faster transmission rates so that data can be shared quickly.