Building on the remarkable success of BlackBerry Curve line, Research in Motion (RIM) today showcased three new BlackBerry Curve smartphones featuring the BlackBerry 7 Operating System. The brand new BlackBerry Curve 9350, BlackBerry Curve 9360 and BlackBerry Curve 9370 are attractive additions to the much sought after BlackBerry Curve series. The new BlackBerry Curve smartphones comes with impressive designs, performance improvements and smooth social experiences. The new models were designed to meet the requirements of large and important segment of the global cell phone market where customers are looking to change their existing phone with a budget friendly, user friendly and socially connected smartphone.

The new BlackBerry Curve smartphones are slim, sleek and attractive. They are ergonomically designed with a easy to use keyboard for fast and accurate typing and an optical trackpad for convenient one handed navigation. Support for GPS and Wi-Fi are also included, as well as 5 megapixel camera with flash and video recording to enable cherished moments to be captured and shared though social networks. For additional media storage, users can add microSD/SDHC memory card with support up to 32GB. The new BlackBerry Curve smartphones are also enhanced with upgraded processors, displays and memory with built in support for NFC (Near Field Communications) which enables sharing of just anything (contact, web page, and YouTube videos, apps) between your NFC-equipped devices.

BlackBerry 7 brings the next generation BlackBerry browser which complements the significantly improved performance of the advanced WebKit browser engine with the hardware enhancements in the new Blackberry smartphones to deliver faster and smoother web browsing experience. Additional enhancements to this next generation Blackberry Browser have also boosted fluid navigation and reinforced HTML5 performance for indulging gaming and video experiences. Blackberry 7 operating system also comes with a number of other pre-installed applications and consolidated features for improved productivity and collaboration right out of the box.

For Microsoft Word, Excel, Powerpoint viewing and editing, you can use the Premium version of Documents To Go included free of charge. For backing up and securing data in the cloud, you can use the BlackBerry Protect. Other special functionality of Blackberry Protect includes remotely turn up the ringer for an audible notification if their handset is close-by or located their lost BlackBerry smartphone using GPS. Blackberry Balance allows users to satisfy their cravings in multimedia for personal use and at the same time has advanced security features and IT controls for work purposes. Other significant improvements includes voice activated search for searching their device or internet for information.

BlackBerry Curve smartphones delivers integrated suite of phone, email, messaging and social apps to keep users connected and productive at all times. The newest release of BlackBerry Messenger(BBM) is preinstalled and now extends the real time BBM experience to a variety of other apps such as Foursquare, enabling users to easily communicate with each other through the ‘BBM connected’ app. Updates from media, podcasts and favourtes are consolidated using the updated Social Feeds (2.0) apps. For Facebook enthusiasts, the new Facebook for Blackberry smartphones (2.0) app enables features like Facebook chat and BBM integration which makes it easier for users to connect with their friends in real time though push notifications. Twitter for Blackberry smartphones also enables deeply integrated experience including real time push notifications and Social Feeds integration. Blackberry Curve 9350, 9360 and 9370 smartphones will be available throughout the world from September 2011.